One of the leading players in the global insurance industry providing predominantly health and life insurance products in Indonesia.
We were asked to support a partner creative agency to deliver Indonesian content strategy, blog production and keyword strategy on a monthly basis for the local entity of this global insurer.
- Blog Article Content Production, Social Media Post Writing, SEO Strategy
- Indonesia
Seafood Producer and Exporter in Indonesia
What we delivered
Blog Article Content Production, Social Media Post Writing, SEO Strategy
- Produced 12 blog articles per month in Bahasa Indonesia for the blog section on the Indonesian website focusing on themes related to Financial Education, Health, Lifestyle and Sustainability.
- Proposed an average of 25 article working titles, themes and structures per month
- Provided keyword research and insights data on related article search query demand for all articles
- Provided a broader target keyword strategy for all article target category themes
- Curated existing articles to ensure they included relevant and functional linking
- Wrote social media post content for selected social media posts that promoted certain articles
Key Results
- Enabled the blog to include 12 new articles per month
- Drove additional organic traffic to the blog section on the website each month
- Assisted in driving additional brand awareness and traffic via social media posts
