bbase Design Group is a Hong Kong based company that design, manufacture and distribute eyewear around the world.
- Website Redesign & Migration
- Website Maintenance
- User Behaviour Analysis
- Asia Pacific
Website Migration and Rebuild
Key Deliverables
- Migrated from the hardcoded website environment to WordPress for easy management.
- Elaborated the website menu to improve User Experience
- Integrated password-protected PDF download.
- Article Insights creation for enhanced articles management and viewing.
- Mobile optimised
- Training and guide to manage website features and content edits.
Website Maintenance
Key Deliverables
- Web Hosting management in Hong Kong to enable optimum user viewing for Hong Kong, international and Mainland China users
- Monthly performance review on key elements such as page load speed and CMS performance
- Monthly update of core CMS environment and plugins
- Creating new web pages and design structures
- Regular design updates to the homepage
- Integration of other third-party elements such as flipbook document viewer
- Daily automated uptime monitoring
User Behaviour & Conversion Analysis
Key Deliverables
- Website Performance & Behaviour Analysis, including path exploration analysis, web page interaction and conversion analysis plus SEO performance analysis
- Competitor Analysis including competitor website user interface analysis and top level SEO competitor analysis
- User Behaviour Analysis including HotJar software configuration & audit, user video analysis and page specific heatmap analysis
- Best Practice UX/UI Recommendations including a recommendations report and task list
