PeoplePlus Enterprise is a leading industry provider of Business Start-up and Business Support in the UK successfully helping more than 90,000 people to set up and grow a Business.
We developed a new startup learning resources hub portal and integrated into the PeoplePlus Enterprise website and designed and provided all content resources for the portal.
As part of the web development we also provided online branding, user journey and SEO strategy as part of this digital integrated project.
- Web Development & Design
- Content Marketing
- SEO
- Branding
- UK
Branding
Key Deliverables
- Providing brand workshops to determine online brand asset requirements for the new website and portal platform
- Outlined key branding theory and approaches to help develop a new brand identity
- Provided competitor branding strategy insights to compare against and aid in new branding strategy development
Key Results
- Created new brand guidelines to base new web design from
- Created new wireframes based on agreed branding assets
Web Design & Development
Key Deliverables
- Developed a a new private login portal area and integrated the portal on the existing domain
- Integrating new features into the live portal area such as Live Chat, Internal Portal Search functions, User Favourites and Document Upload Area
- Re-designed the main website area to be consistent with the new resource portal area
Key Results
- 5,000 people used the portal within in 6 months of going live
- Customers had access to over 100 resource content pages within the portal
- We delivered the new website & portal delivered within 14 weeks
Content Marketing
Key Deliverables
- Created new articles and blogs to be included in the resources portal
- Created new guides and pdf templates (such as business plans) that were included within the resources hub
- Helped to develop videos and podcasts that were also included as available resources to users
Key Results
- Average time customer spent on the portal over 5 minutes per session
- Users had a variety of content formats to access that provided them with learning and knowledge of how to set up a business in the UK
- Content was easy to digest for the specific target demographic
Web Analytics Integration
Key Deliverables
- Added an Google Analytics property to track the website and resources portal
- Created a specific filter profile in Google Analytics to track user activity in the resources portal only
- Configured the Google Analytics properties to track specific events and conversions behaviour
- Providing reporting dashboards to provide insights into website and portal performance
Key Results
- PeoplePlus Enterprise marketing staff were able to analyse the performance of the new resource portal in isolation
- Able to understand the key conversion behaviours of users on the website and within the resources portal
SEO Integration
Key Deliverables
- Provided an in-depth target keyword strategy to help optimise the main website for relevant search queries and also to help shape the themes required to produce content for in the resource portal
- Optimised the core website in line with the target keyword strategy defined
- Configured the pages within the portal so they could indexed to help drive more traffic and user sign ups
Key Results
- Created new page 1 rankings for the resource pages on Google.co.uk for business start up related search queries
- Ensured all key pages within the website and portal are could be indexed
