FxPro is a global trading platform offering trading in all key asset markets such as commodities, stocks, cryptocurrency and forex.
They were looking to gain more brand awareness in Indonesia and aiming to drive more users to their FxPro app.
- TikTok & Instagram Organic Social Media Strategy
- Meta Ads (Instagram & Facebook)
- Indonesia
Global Trading Platform
What we delivered
TikTok & Instagram Organic Social Media Strategy, Meta Ads (Instagram & Facebook)
Developed content strategy with different theme pillars to produce and syndicate content on TikTok and Instagram such as Offers, Market Insights and Trading Education
Created localised videos posted on a weekly basis on TikTok and Instagram Reels
Ran Meta Ads that largely focused on running Instagram Ads to increase brand awareness in Indonesia
Ran ads based on organic social media content that performed the best organically
Key Results
- Since we started posting and managing the accounts, organic reach on Instagram grew by 30%, while TikTok
- Grew Instagram Engagement Rate in average by 6% month on month
- TikTok Engagement Rate Grew by 13.5% month on month
- Grew TikTok followers by 19% month on month
- Grew Instagram followers in average by 25% month on month
