We can provide consultancy to optimise your website to ensure you get optimal traffic from AI assistants like Google Gemini and Chat GPT
Also known as Generative Engine Optimisation (GEO), configuring your website so that AI assistants and search bots can quickly find relevant information on your website pages and view your website as a go-to authority on specific subjects is becoming a crucial part of a business’ digital marketing strategy.
Our AI search optimisation service focuses on the following elements:
- Identifying key questions and themes that users include, when using AI assistants
- Recommending what content to include in your website that AI assistants want to provide to users
- Ensuring key technical elements of your website are optimised so that AI assistants can quickly find your content
- Providing specific performance insights into traffic you receive from AI assistants
Our AI search consultancy fees start from $750 (USD) and can be paid in various popular currencies to suit your business.
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Target AI Search Term Strategy
Identifying the terms and query structure that people use on AI assistants is a key part of any AI search optimisation strategy.
Key focus areas:
- Identifying target keywords relevant to generative AI queries
- Determining key queries that trigger AI-generated overviews
- In-depth question based search target identification
- Identifying conversational and voice search behaviours
Website Content Strategy for AI Search
A comprehensive, authoritative content strategy is needed for your website to be featured in AI assistant information.
Key focus areas:
- Creating content structures in a clear, conversational style that aligns with how people speak
- Developing an advanced FAQ content strategy
- Ensuring content is up-to-date and still relevant
- Using keywords and phrases that are semantically aligned with the topic and user’s intent
Technical Website Optimisation for AI Search
AI search bots crawl websites in a similar way to search engine bots, so it’s important to ensure certain key technical foundations are in place.
Key focus areas:
- Ensuring all key AI assistant bots can crawl your website
- Including key HTML5 semantic code elements to provide clear structural meaning to your content
- Implementing schema markup to help AI search bots understand the context and meaning of your content
AI Assistant Traffic Refferal Performance Analytics & Reporting
We can setup ai assistant specific analytics software and bespoke reporting solutions, so you can understand how much traffic AI assistants are contributing to your website.
Key focus areas:
- Tracking which AI bots are crawling your website and when
- Setting up performance dashboard reports that provide insights into traffic coming specifically from AI assistants
- Providing insights into how users coming to your website from AI assistants interact with specific content on your website
