The Springer Nature Group is an academic publishing company that includes many online academic journals. The Baidu SEO consultancy we provided to them focused on 4 different websites, being springer.com, link.springer.com nature.com and biomedcentral.com
- Baidu SEO Consultancy
- Asia Pacific
Key Deliverables
Competitor SEO Analysis:
- Identified International and China competitors and analysed organic ranking performance in Baidu, 360 Search and Sogou.
- Provided a Technical SEO audit matrix of all key competitors listing status of key China SEO elements
- Provided a document highlighting all the key traits and trends of search query rankings for key competitors
China Search Engine & Industry Analysis
- Provided a document that included insights on key search engine trends, search engine landscapes and properties analysis
- Provided insights data on how specific keywords perform in Baidu Search versus `Baidu Scholar
Technical SEO Strategy
- Provided technical SEO document outlining all main technical SEO requirements that needed to be implemented on the websites
- Provided an SEO audit matrix outlining the status of key China SEO elements for each website
- Advised how to configure webmaster tools accounts for Baidu, 360 Search and Sogou search engines.
Keyword & Content SEO Strategy
- Provided extensive keyword research including monthly search volume levels in Baidu search for key industry search queries
- Provided search volume comparisons between Chinese and similar English equivalent search terms
- Recommended how to structure content to on specific search engine entities such as. Baidu Zhidao
Link Strategy
- Provided insights into key link-focused algorithm elements that are important for the main search engines in China
- Provided link metric comparisons for Springer websites versus key international and China competitor websites
- Recommended the types of websites where China-focused links could be acquired,
