Velotrade provides invoice financing services to global businesses, with a particular focus on Hong Kong, Taiwan. Vietnam and the wider APAC region. They wanted to increase their visibility in search engines through SEO and content marketing, as well as increase their PPC performance with Google ads.
- SEO & Content Marketing
- Google Ads
- Asia Pacific
Technical SEO, Content Marketing and Google Ads
Key Deliverables
- International SEO recommendations to target specific keywords and markets
- UX / CRO recommendations to increase website conversions
- Setting up conversion goals tracking in Google Analytics
- Detailed industry analysis to determine what types of content ranks for key target keywords and then producing this content
- Designing and publisning a new dedicated guides section on the website
- Creating visuals and creatives to include in guides and blog posts
- SEO optimizing blog posts and content throughout the website
- Continuous optimisation and expansion of Google Ads campaigns across target markets
Key Results
- Produced and published 15+ detailed guides explaining key industry concepts and terminology
- The new guides section became responsible for ~15%of organic traffic to the website since the day it was created
- Monthly organic traffic has gone up 194% (October 2019 to April 2020) and continues to grow
- The website now ranks for various featured snippets in Google
- Improved ROI by decreasing Cost Per Lead 59%
- Number of conversions increased 240%.
- Bounce rate improved 25%<
- Expanded campaign into 3 new countries
- Fixed site tracking issues to measure the correct number of conversions.
- Targeted keywords relevant to the business and improved site traffic quality with more than 400
- Changed attribution model from the last-click to position-based to improve bidding strategy performance
