Conversion Rate Optimisation
Improving website performance through structured Conversion Rate Optimisation
- CRO Roadmap and strategy
- Implement A/B testing tools
- Conversion rate recommendations best on in-house experience and industry best practice
Customer Journey Analysis
Understanding your customer journeys across marketing channels, devices and behaviour onsite
- Marketing attribution analysis to improve marketing optimisation opportunities
- Analyse opportunities across customer journeys
- Develop customer journey strategies to increase engagement and improve conversion rates
- Create and analyse customer segments based on demographics, devices, onsite behaviour and converting customers
User Experience Optimization
Improving user experience online to improve onsite conversions and customer experiences.
- Develop a strategy for understanding user interactions on the site
- Focus groups and session cams to track how new users engage with the site and what areas they find difficult to engage in
