When it comes to creating and executing digital marketing strategies, as a small business or new startup, typically you have finite knowledge, resources and budget. If you want to implement a digital marketing strategy, here are the main ways you can approach it: 1. Get the most out of the knowledge and people currently within […]
In the rapidly evolving digital landscape, businesses must adapt their strategies to stay relevant. The rise of AI Search and AI Assistants like Chat GPT and Google Gemini has transformed how web users get their information online and also how they interact with search engines. As AI Assistants like Chat GPT and Google Gemini technologies […]
Are you looking to launch your business in Indonesia? We offer digital marketing services to help you promote your business to your target audience in Indonesia, creating localised web assets, managing your social media profiles, promoting your business via search engines and social media platforms. Find Out More [Updated 28th October, 2024] Indonesia is a […]
Over the years we have encountered scenarios where SME businesses come to us needing help with the current state of their existing website infrastructure setup and this current setup sometimes can be “suboptimal” presenting various issues that create inefficient for the business and also present control risks. It is also quite surprising how many businesses […]
Over the years, as a digital marketing agency in Asia gaining experience working with several businesses in various industries in different countries in Asia, we have come across some “traits” that appear to be quite specific to Asian businesses and can sometimes create “barriers” that can restrict them working with businesses with a more Western […]
One of the strongest SEO signals you can give Google to understand what your website should rank for is topical authority. Topical authority is essentially demonstrating subject matter expertise, and it is achieved by covering everything there is to cover about the topics you want to rank for. Conducting a content gap analysis is a […]
Last Updated: January 2025 Hong Kong is quite a unique place to promote a website using a multi channel digital marketing strategy. With influences from both Chinese and Western cultures, websites need to be set up and marketed in a specific way to ensure they target the right customers in their industry sector. In this […]
LinkedIn is Discontinuing InMail Message Ads; here’s what you need to know LinkedIn is making significant changes to the way businesses can deliver InMail ads to target customers on its advertising platform, with the discontinuation of InMail message ads from June 1st, 2023. This change comes after InMail ads had already been unavailable in […]
[Updated: 9th May 2023] The amount of available apps in the Google Play Store and the Apple App Store increases on a daily base, and it’s getting harder and harder to get your app to be discovered organically. App Store Optimization (ASO) is more important than ever in 2018, and an increasing number of tools […]
In the last few months, it seems the world has suddenly woken up to the AI revolution that is upon us due the general public discovering something tangible and usable for AI on a mass scale, in Chat GPT It seems the race is on to grab AI Chat/Search market share with Microsoft first out […]
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