Over the years, as a digital marketing agency in Asia gaining experience working with several businesses in various industries in different countries in Asia, we have come across some “traits” that appear to be quite specific to Asian businesses and can sometimes create “barriers” that can restrict them working with businesses with a more Western […]
Hong Kong is quite a unique place to promote a website using a multi channel digital marketing strategy. With influences from both Chinese and Western cultures, websites need to be set up and marketed in a specific way to ensure they target the right customers in their industry sector. In this post, we look at […]
LinkedIn is Discontinuing InMail Message Ads; here’s what you need to know LinkedIn is making significant changes to the way businesses can deliver InMail ads to target customers on its advertising platform, with the discontinuation of InMail message ads from June 1st, 2023. This change comes after InMail ads had already been unavailable in […]
[Updated 22nd May, 2023] Indonesia is a country with a rapidly growing internet user base, businesses must adapt to the unique digital landscape to maximise their marketing efforts. In this comprehensive guide, we will explore the best marketing channels in Indonesia, the most popular advertising marketing channels, and the latest digital marketing trends for 2023. […]
Online advertising platforms are currently sending out some mixed signals when it comes to promoting cryptocurrency related businesses. So if you are a crypto company you may want to make sure you have a plan B in place by ensuring you always have good organic search rankings by implementing a high-quality SEO strategy on your […]
Merchants can list products for free on Google Shopping since mid October 2020. Prior to that date, merchants needed to pay in order to list their products in Google Shopping. The free listings are a great opportunity for online shop owners who have not started advertising on Google Shopping before or online shop owners who […]
Every e-commerce website wants to convert curious customers into paying ones. When you build an e-commerce website, it is important to make every step in the journey simpler and interesting. You must always invest in vigorous analysis and experiments to learn more about how to improve your online store. If you can push your visitors […]
During this challenging time, it’s great to see that the Hong Kong Government has launched a number of initiatives to help Hong Kong Businesses, including the Hong Kong Distance Business Programme. The Hong Kong Distance Business Programme has been launched to support enterprises to continue their business and services during the epidemic by providing funding […]
If there is one thing that certainly will be on our radar in 2020 (apart from TikTok videos – can we cancel these already?) it will be the boom in Ecommerce. If you don’t trust us, we got the stats, According to Shopify, worldwide Ecommerce sales got to 3.5 trillion USD in 2019, a growth […]
A modern look and user experience is one of the most important aspects for a website to look trustworthy, perform well in search engines and convert visitors. Whether you have a B2C or a B2B business, your potential clients are constantly adapting to the latest technologies and possibilities. The quality standards they expect a website […]
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