Veterinary Specialty Hospital of Hong Kong is a specialty referral and emergency practice in Hong Kong with two locations in Wan Chai and in Kowloon.
VSH wanted a specialist agency run Google Ads campaigns and create new campaigns to drive additional enquiries and customers to their clinics
- Paid Ads
- Website Redesign
- Hong Kong
Paid Search & Display
Key Deliverables
Campaign Management
- Developed a comprehensive target keyword strategy to effectively reach both specific and broad audiences searching on Google’s search engine.
- Executed advertising campaigns across various platforms, including Google Search, Display, Performance Max, and Smart campaigns.
- Creating and managing search and display campaigns in English and Traditional Chinese
- Created tailored ads in both English and Traditional Chinese languages, aligned with specific themes and keywords.
- Included click to call extensions on specific emergency focused ad campaigns
- Integrated image thumbnails into relevant ad campaigns
Performance Tracking & Reporting
- Fixed related analytics tracking to ensure all relevant traffic from Google Ads was showing as paid traffic in Google Analytics
- Creating a new dashboard focused campaign reporting process using Google Looker Studio
Key Results
- Achieved a 36% year-over-year increase in the number of conversions.
- Successfully reduced the cost per acquisition by 16% year-over-year
Website Redesign
Key Deliverables
User Behaviour Analysis
- Analysed user behaviour on the old website to influence design requirements for the new website design
Design
- Provided full mockups of every page type with brand colours , fonts and layouts
- Created new page designs for all page types for the new website to be deployed on a new platform
Key Results
- Full mockup designs provided developers to create new website in Drupal
- New refreshed design launched on a new platform version of the website
