Uber Eats is a renowned food delivery service present across North America, South America and Europe.
The client wanted to optimise specific sections of each country section on the website to gain better organic search rankings and also to acquire new relevant and high quality links to specific areas of the website.
- SEO: Content SEO, Technical SEO, Link Strategy
- Latin America
SEO
Key Deliverables
- Extensive keyword research and strategy using various research methods and tools
- Provided an on-page audit of all core pages within all main Latin American sections
- Produced gap ranking analysis to identify priority terms that should be targeted as part of a new link-building campaign
- Conducted competitor link analysis to identify what type of SEO linking strategies were being used by competitors
- Completed an in-depth technical SEO audit and provided technical SEO recommendations in the form of a working task list
- Researched related websites that could be approached for a new linking partnership with Uber Eats
Key Results
- Delivered an extensive list of websites to develop linking partnerships with across several countries in Latin America
- New implementations recommended enabled ubereats.com to continue increasing organic search traffic across all key target countries in Latin America.
